What Are Social Image Sizes?
Social image sizes are the pixel dimensions that each social media platform expects for profile pictures, cover photos, shared images, link previews, and ad creatives. Every platform renders images differently — Facebook crops link previews to 1200x630, Twitter/X displays large summary cards at 800x418, LinkedIn resizes shared images to fit a 1200x627 container, and Pinterest favors tall 1000x1500 pins. If your image does not match the expected dimensions, the platform will resize it automatically. Automatic resizing almost always produces a worse result than manual preparation. Faces get cropped at the chin. Text slides off the visible edge. Logos shrink into unreadable smudges. Knowing the exact specifications for each platform eliminates these problems at the source.
The Open Graph protocol — originally developed by Facebook and now used across the web — defines the og:image meta tag as the standard way to specify a preview image for any URL. The recommended OG image size is 1200x630 pixels, which gives you a 1.91:1 aspect ratio. This size works well on Facebook, LinkedIn, and most link-unfurling systems in chat apps like Slack, Discord, and iMessage. Twitter/X respects OG tags as a fallback but prefers its own twitter:image meta tag with slightly different sizing for its summary and summary_large_image card types. If you only have time to create one social preview image, make it 1200x630 and set both og:image and twitter:image to the same URL. That single image will render acceptably on every major platform, even if it is not pixel-perfect for each one.
Platform specifications change more often than most people realize. Instagram updated its feed image display ratio from strict 1:1 to support 1.91:1 and 4:5 in 2015, then adjusted maximum resolution limits again in 2022. Twitter/X increased its large image card dimensions when it rebranded. LinkedIn quietly changed its recommended post image size from 1104x736 to 1200x627. Relying on numbers you memorized a year ago is a recipe for fuzzy, poorly cropped images. This tool maintains an up-to-date reference for every major platform and lets you resize your images to match any specification directly in the browser.