Tinker Tools

Social Media Image Size Guide 2026

Complete reference for image dimensions across every major social platform. Find the exact pixel sizes, aspect ratios, and format recommendations — all accessible locally in your browser, no sign-up needed.

smart_display

YouTube

Profile

Channel Profile Picture
800 × 800px
1:1JPG, PNG

Displays as 98x98px circle

Cover

Channel Banner
2560 × 1440px
16:9JPG, PNG

Safe area for text: 1546x423px center

Thumbnail

Video Thumbnail
1280 × 720px
16:9JPG, PNG

Max 2MB. Custom thumbnails recommended

Post

Community Post Image
1200 × 675px
16:9JPG, PNG

Also supports square 1:1

Ad

Display Ad (Landscape)
1920 × 1080px
16:9JPG, PNG

Video or image overlay

Display Ad (Square)
1080 × 1080px
1:1JPG, PNG

For discovery ads

photo_camera

Instagram

Profile

Profile Picture
320 × 320px
1:1JPG, PNG

Displays as 110x110px circle

Post

Square Post
1080 × 1080px
1:1JPG, PNG

Most common format

Portrait Post
1080 × 1350px
4:5JPG, PNG

Takes up more feed space

Landscape Post
1080 × 566px
1.91:1JPG, PNG

Horizontal photos

Story

Story / Reel
1080 × 1920px
9:16JPG, PNG, MP4

Full screen vertical

Thumbnail

Reel Cover Photo
1080 × 1920px
9:16JPG, PNG

Displays as 1:1 in profile grid

Ad

Story Ad
1080 × 1920px
9:16JPG, PNG, MP4

Full screen vertical ad

Feed Ad (Square)
1080 × 1080px
1:1JPG, PNG

Sponsored post

thumb_up

Facebook

Profile

Profile Picture
170 × 170px
1:1JPG, PNG

Displays as circle. Upload at 360x360 for best quality

Cover

Cover Photo (Desktop)
820 × 312px
2.63:1JPG, PNG

Displays at 820x312 on desktop

Cover Photo (Mobile)
640 × 360px
16:9JPG, PNG

Mobile crops differently from desktop

Event Cover
1200 × 628px
1.91:1JPG, PNG

For event pages

Group Cover
1640 × 856px
1.91:1JPG, PNG

Recommended for groups

Post

Shared Image
1200 × 630px
1.91:1JPG, PNG

Standard link share image

Photo Post (Square)
1080 × 1080px
1:1JPG, PNG

Square photo post

Story

Facebook Story
1080 × 1920px
9:16JPG, PNG, MP4

Full screen vertical

Ad

Feed Ad Image
1200 × 628px
1.91:1JPG, PNG

Recommended for single image ads

Carousel Ad
1080 × 1080px
1:1JPG, PNG

Per card in carousel

tag

Twitter / X

Profile

Profile Picture
400 × 400px
1:1JPG, PNG, GIF

Displays as circle at various sizes

Cover

Header / Banner
1500 × 500px
3:1JPG, PNG

Top and bottom may be cropped on mobile

Post

In-stream Image (Single)
1600 × 900px
16:9JPG, PNG, GIF

Recommended for single image tweets

In-stream Image (Two)
700 × 800px
7:8JPG, PNG

Per image in 2-image layout

Thumbnail

Card Image (Summary)
120 × 120px
1:1JPG, PNG

Small card thumbnail

Card Image (Large)
800 × 418px
1.91:1JPG, PNG

Large summary card

Ad

Promoted Tweet Image
1200 × 675px
16:9JPG, PNG

Same as in-stream image

music_note

TikTok

Profile

Profile Picture
200 × 200px
1:1JPG, PNG

Minimum 200x200px

Post

Video (Full Screen)
1080 × 1920px
9:16MP4, MOV

Standard vertical video

Thumbnail

Video Cover Image
1080 × 1920px
9:16JPG, PNG

Displayed in profile grid as 1:1 crop

Ad

In-Feed Ad
1080 × 1920px
9:16MP4, MOV

5-60 seconds recommended

TopView Ad
1080 × 1920px
9:16MP4, MOV

Full screen on app open

work

LinkedIn

Profile

Profile Picture
400 × 400px
1:1JPG, PNG

Recommended 400x400px or larger

Company Logo
300 × 300px
1:1PNG

For company pages

Cover

Personal Background
1584 × 396px
4:1JPG, PNG

Personal profile background

Company Cover
1128 × 191px
5.9:1JPG, PNG

Company page cover image

Post

Shared Image
1200 × 627px
1.91:1JPG, PNG

Single image post or link share

Shared Image (Square)
1080 × 1080px
1:1JPG, PNG

Square format post

Ad

Sponsored Content Image
1200 × 627px
1.91:1JPG, PNG

For sponsored posts

Spotlight Ad
100 × 100px
1:1JPG, PNG

Dynamic ad spotlight

push_pin

Pinterest

Profile

Profile Picture
165 × 165px
1:1JPG, PNG

Displays as circle

Post

Standard Pin
1000 × 1500px
2:3JPG, PNG

Recommended ratio for best display

Square Pin
1000 × 1000px
1:1JPG, PNG

Square format pin

Long Pin
1000 × 2100px
1:2.1JPG, PNG

Infographic style. May get truncated

Story

Idea Pin / Story
1080 × 1920px
9:16JPG, PNG, MP4

Multi-page story format

Ad

Promoted Pin
1000 × 1500px
2:3JPG, PNG

Same as standard pin

Carousel Ad Card
1000 × 1500px
1:1 or 2:3JPG, PNG

2-5 cards per carousel

videogame_asset

Twitch

Profile

Profile Picture
256 × 256px
1:1JPG, PNG, GIF

Min 200x200px. GIF for animated

Cover

Profile Banner
1200 × 480px
2.5:1JPG, PNG, GIF

Displayed on channel page

Video Player Banner
1920 × 1080px
16:9JPG, PNG

Offline screen banner

Thumbnail

Video Thumbnail
1280 × 720px
16:9JPG, PNG

For VODs and clips

Stream Thumbnail
1280 × 720px
16:9JPG, PNG

Auto-generated or custom

Post

Panel Image
320 × 160px
2:1JPG, PNG

Below-stream info panels. Min 50px height

Emote
112 × 112px
1:1PNG

Upload at 112x112; shown at 28/56/112px

How it works

search

1. Search or Filter

Use the search bar to find specific sizes, or filter by platform and usage category (profile, cover, post, story, ad) to narrow results.

filter_listQuick Lookup
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2. View Dimensions

Each card shows the exact pixel dimensions, aspect ratio, recommended file format, and helpful notes about how the image displays on the platform.

infoAll Details
content_copy

3. Copy & Use

Click the copy icon on any size card to copy the dimensions to your clipboard. Use them directly in your design tool or image editor.

check_circleOne-Click Copy

What Are Social Image Sizes?

Social image sizes are the pixel dimensions that each social media platform expects for profile pictures, cover photos, shared images, link previews, and ad creatives. Every platform renders images differently — Facebook crops link previews to 1200x630, Twitter/X displays large summary cards at 800x418, LinkedIn resizes shared images to fit a 1200x627 container, and Pinterest favors tall 1000x1500 pins. If your image does not match the expected dimensions, the platform will resize it automatically. Automatic resizing almost always produces a worse result than manual preparation. Faces get cropped at the chin. Text slides off the visible edge. Logos shrink into unreadable smudges. Knowing the exact specifications for each platform eliminates these problems at the source.

The Open Graph protocol — originally developed by Facebook and now used across the web — defines the og:image meta tag as the standard way to specify a preview image for any URL. The recommended OG image size is 1200x630 pixels, which gives you a 1.91:1 aspect ratio. This size works well on Facebook, LinkedIn, and most link-unfurling systems in chat apps like Slack, Discord, and iMessage. Twitter/X respects OG tags as a fallback but prefers its own twitter:image meta tag with slightly different sizing for its summary and summary_large_image card types. If you only have time to create one social preview image, make it 1200x630 and set both og:image and twitter:image to the same URL. That single image will render acceptably on every major platform, even if it is not pixel-perfect for each one.

Platform specifications change more often than most people realize. Instagram updated its feed image display ratio from strict 1:1 to support 1.91:1 and 4:5 in 2015, then adjusted maximum resolution limits again in 2022. Twitter/X increased its large image card dimensions when it rebranded. LinkedIn quietly changed its recommended post image size from 1104x736 to 1200x627. Relying on numbers you memorized a year ago is a recipe for fuzzy, poorly cropped images. This tool maintains an up-to-date reference for every major platform and lets you resize your images to match any specification directly in the browser.

Key Features and Benefits

  • Complete platform reference A single, searchable table listing every image type for Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, YouTube, TikTok, and Snapchat. Each entry shows the recommended pixel dimensions, aspect ratio, maximum file size, and accepted formats. The reference covers profile pictures, cover photos, feed posts, stories, link previews, and ad creatives — over 40 distinct image specifications in total.
  • OG image generator Generate properly sized Open Graph images at 1200x630 pixels. Upload your source image, position it within the OG frame, and export a file that includes the correct dimensions for Facebook shares, LinkedIn posts, Slack unfurls, and Discord embeds. The tool also generates the meta tag HTML snippet — og:image, og:image:width, og:image:height, and og:image:type — so you can paste it directly into your page's head section.
  • Twitter/X card preview See exactly how your image will appear in a Twitter/X summary card (120x120) or summary_large_image card (800x418) before you publish. The preview renders the card frame, title truncation, and description text alongside your image. This catches cropping issues that are invisible when you only look at the full-size image in your editor. The tool also outputs the twitter:card, twitter:image, and twitter:image:alt meta tags.
  • Multi-platform export Upload one high-resolution source image and export versions for every platform you need. The tool generates a Facebook OG image at 1200x630, a Twitter/X large card at 800x418, a LinkedIn post image at 1200x627, a Pinterest pin at 1000x1500, and an Instagram square at 1080x1080 — all from the same source. Each export uses center-crop by default, but you can adjust the focal point for each platform individually.
  • Responsive image guidance Social images do not just appear on the platform — they also show up in Google search results, RSS readers, and messaging apps. The tool explains how each platform requests images at different sizes depending on the device. Facebook, for example, renders link preview images at 476 pixels wide on desktop but 558 pixels wide in the mobile feed. Knowing these rendering sizes helps you design images that look sharp at every scale, not just at the canonical resolution.
  • Meta tag validator Paste a URL and the tool fetches the page's Open Graph and Twitter Card meta tags, then validates them against current platform requirements. It checks whether og:image points to an accessible URL, whether the dimensions match the recommended 1200x630, whether the file size is under 8 MB — Facebook's limit — and whether the twitter:card type matches the image proportions. Errors and warnings are flagged with specific remediation steps.

How to Create Social Images for Every Platform

  1. 1

    Start with a high-resolution source

    Use an image that is at least 2400x1260 pixels — double the OG image standard. Starting large gives you room to crop for different aspect ratios without dropping below the minimum resolution for any platform. A 2400x1260 source can be cropped to 1200x630 for OG, center-cropped to 1080x1080 for Instagram, and vertically extended to 1000x1500 for Pinterest without any upscaling.

  2. 2

    Select your target platforms

    Check the boxes for every platform where you plan to share. The tool highlights the dimension differences between platforms — Facebook's 1200x630 versus LinkedIn's 1200x627, for instance, differ by only 3 pixels in height but using the wrong one can trigger a subtle stretch. Selecting platforms up front lets you see all the crop frames overlaid on your source image simultaneously, making it easy to position the focal point in a region that works for all of them.

  3. 3

    Adjust the focal point

    Drag the focal point marker to the most important part of your image — usually a face, a product, or a key text element. The tool uses this point as the anchor for all platform-specific crops. A face positioned slightly left of center typically survives the widest range of crop ratios. Avoid placing critical elements in the outer 10% of the frame — several platforms trim edges during rendering, especially on mobile.

  4. 4

    Preview each platform

    Cycle through the platform previews to see how your image will actually appear in a feed, a link preview card, or a profile page. The previews simulate real platform UI — including title text, description truncation, and surrounding content — so you can judge the image in context rather than in isolation. Pay special attention to how text on the image interacts with the platform's overlaid elements like play buttons, gradient scrims, or domain labels.

  5. 5

    Export and implement

    Hit the export button to download all platform-specific versions in a zip file. Each file is named with the platform and dimensions — og-1200x630.jpg, twitter-800x418.jpg, instagram-1080x1080.jpg. For web pages, copy the generated meta tag block and paste it into your HTML head. The block includes og:image, og:image:width, og:image:height, twitter:card, twitter:image, and twitter:image:alt tags. Deploy, then validate the live page with Facebook's Sharing Debugger and Twitter's Card Validator to confirm everything renders correctly.

Expert Tips for Social Image Optimization

Always serve your OG image over HTTPS from a fast CDN. Facebook's crawler has a timeout of roughly 4 seconds. If your image takes longer to load — because it is hosted on a slow server, behind a redirect chain, or gated by a WAF challenge — the crawler gives up and your link preview appears without an image. Once Facebook caches a missing image, clearing that cache requires manually hitting the Sharing Debugger tool and requesting a rescrape. Avoid the hassle entirely by hosting images on a CDN with edge locations near Facebook's crawl servers, which are concentrated in the US and Europe. Set Cache-Control headers to at least one week so the crawler does not re-fetch unnecessarily.

Size your images precisely rather than relying on platform resizing. When you upload a 4000x2000 image as an OG image, Facebook downloads the full file, resizes it server-side, and re-compresses it with its own JPEG encoder at an unpredictable quality level. The result often looks worse than if you had uploaded a 1200x630 image compressed at quality 85 yourself. By providing the exact dimensions, you skip the platform's resizing step and retain full control over the compression artifacts. The same principle applies to Twitter/X, LinkedIn, and every other platform — match the expected dimensions and you bypass an unpredictable transformation layer.

Use the 1200x630 OG size as your universal fallback, but invest in platform-specific crops when the content matters. A blog post that gets 90% of its social traffic from Twitter/X deserves a dedicated 800x418 image optimized for that card layout. A recipe post going to Pinterest needs a 1000x1500 vertical pin that can hold a food photo above and the recipe title below. The one-size-fits-all approach works for volume — cranking out dozens of social cards a week — but high-stakes content like product launches, event announcements, or viral campaigns benefits from per-platform tailoring. Spend five extra minutes per platform on the pieces that drive the most traffic.

Test your images on actual devices before publishing. Simulator previews in your browser are useful but imperfect. Rendering engines differ — iOS Safari, Android Chrome, and the in-app browsers used by Facebook, Twitter/X, and LinkedIn all handle image scaling and color profiles slightly differently. sRGB is the only color space you should use for social images. Display P3 or Adobe RGB images may appear desaturated on platforms that do not perform color management. Export your images as sRGB JPEG files and verify the ICC profile is embedded — most image editors include this option in the export dialog. A quick share to a private account on each platform is the most reliable way to catch problems that no preview tool can simulate.

Related Tools

Social image optimization is a chain of precise steps. The thumbnail size guide gives you the exact pixel specs for video and content thumbnails across platforms. The image resizer handles the mechanical work of scaling and cropping to those specs with clean interpolation — no fuzzy edges, no aspect ratio distortion. The image compressor brings the file size under each platform's upload cap while preserving the visual quality you worked to achieve. Together, these tools take you from a raw design file to a full set of platform-ready social images in minutes. Every operation runs in your browser, so your images never touch an external server and your creative work stays private throughout the process.

Frequently Asked Questions

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