What is Image Format Conversion?
Image format conversion changes how pixel data is encoded and stored without altering what the image depicts. A photograph saved as a 4 MB PNG can become a 400 KB JPEG or a 300 KB WebP — same subject, same dimensions, drastically different file sizes. Each format uses a different compression algorithm, supports a different set of features, and makes different trade-offs between quality, size, and compatibility. Choosing the right format for each use case is one of the most impactful optimizations you can make for web performance, storage costs, and user experience.
The major raster formats break into two camps. Lossy formats — JPEG, lossy WebP, lossy AVIF — discard visual data that the human eye is unlikely to notice. They achieve dramatic compression ratios but cannot perfectly reconstruct the original pixel values. Lossless formats — PNG, lossless WebP, lossless AVIF, GIF — preserve every pixel exactly. They produce larger files but guarantee that what you save is bit-for-bit identical to what you opened. Some formats straddle both camps: WebP and AVIF each offer lossy and lossless modes in the same container, giving you flexibility without switching file extensions.
This tool converts between JPEG, PNG, WebP, AVIF, and GIF directly in your browser. You upload a file in any of these formats, pick a target format, adjust quality settings if the target is lossy, and download the result. The conversion uses the Canvas API and the browser's built-in image codecs — no server involved, no file uploaded anywhere. Your images remain on your machine throughout the entire process.