What is a Color Palette Generator?
A color palette generator creates harmonious sets of colors based on color theory rules and mathematical relationships. Designers, developers, and brand strategists use these palettes to establish visual consistency across websites, apps, marketing materials, and product interfaces. The idea is straightforward: instead of picking colors at random and hoping they look good together, you start with one base color and derive the rest using geometric relationships on the color wheel. The result is a palette where every color has a principled reason for being there — and the human eye perceives that underlying structure as harmony, even when the viewer cannot articulate why the combination feels right.
Color theory has formal roots going back to Isaac Newton's 1704 publication Opticks, where he arranged the visible spectrum into a circular diagram — the first color wheel. Modern color theory builds on the work of Johannes Itten and Josef Albers, who formalized the relationships between colors into named harmony types. Complementary colors sit directly opposite each other on the wheel — blue and orange, red and green — and create high contrast that draws attention. Analogous colors sit next to each other — blue, blue-green, and green — and produce a calm, unified feeling. Triadic colors are evenly spaced 120 degrees apart — red, yellow, and blue in the traditional model — and offer vibrant contrast without the tension of a direct complement. Split-complementary schemes replace one of the complement's neighbors, softening the contrast while keeping visual interest. These relationships are not arbitrary aesthetic preferences; they emerge from how human cone cells respond to different wavelengths of light and how the brain processes opponent color signals.
This tool lets you pick a base color using a visual picker or by entering a hex code, then generates palettes following these classic harmony rules. It displays the results in multiple color spaces — HEX, RGB, HSL, and OKLCH — so you can copy values directly into your CSS, design tokens, or brand guidelines. The calculations happen entirely in your browser using mathematical transformations on hue, saturation, and lightness values. No server is involved, and your color choices stay private.