What is Font Pairing?
Font pairing is the practice of selecting two or more typefaces that work well together in a design. The most common pattern is combining a heading font with a body font — where the heading font provides visual impact and personality, while the body font prioritizes readability at smaller sizes. Good pairings create visual hierarchy without clashing. Bad pairings make text feel disjointed or force the reader to work harder than necessary.
The principle behind font pairing is contrast with harmony. You want enough difference between the fonts that each serves a distinct purpose (heading vs. body, display vs. reading), but enough shared characteristics that they feel like they belong to the same design system. A classic approach is pairing a serif heading font (like Playfair Display) with a sans-serif body font (like Source Sans 3). The serif adds elegance and anchors the heading, while the sans-serif keeps body text clean and scannable on screens.
Google Fonts makes font pairing accessible to everyone by offering 1,500+ open-source typefaces at no cost. Each font is served from Google's CDN with optimal caching, WOFF2 compression, and unicode-range subsetting. This means you can experiment freely without worrying about licensing fees or performance penalties. The fonts load only the character sets your page actually uses, keeping payload sizes minimal even when using two or three different families.