Tinker Tools

YouTube Revenue Calculator

Estimate your YouTube ad revenue based on views and CPM. See per-video, monthly, and yearly projections with a reference table by niche.

ResultsCPM: $3.00

Per Video

$30.00

10,000 views

Monthly

$120.00

4 videos/month

Yearly

$1.44K

12 months projection

Revenue by View Count (at $3.00 CPM)
1K views
$3.00
10K views
$30.00
100K views
$300.00
1M views
$3.00K
CPM Reference by Niche
Finance / Insurance
$8 - $15Use
Technology
$4 - $8Use
Education
$4 - $8Use
Health / Fitness
$4 - $7Use
Beauty / Fashion
$3 - $6Use
Food / Cooking
$3 - $6Use
Travel
$3 - $6Use
Entertainment
$2 - $5Use
Gaming
$2 - $4Use
Music
$1 - $3Use

Click any niche to apply its average CPM. Rates are approximate for US-based audiences.

Disclaimer

These are estimates based on the CPM you enter. Actual YouTube revenue varies based on audience geography, ad format, seasonal demand, and YouTube's 45% revenue share. Not all views generate ad impressions. Use these numbers as a guideline, not a guarantee.

How it works

1. Enter Your Metrics

Input your average views per video, select a CPM rate for your niche, and specify how many videos you publish per month.

Adjustable inputs

2. See Revenue Projections

Get instant estimates for per-video, monthly, and yearly revenue. Plus a table showing earnings at 1K, 10K, 100K, and 1M views.

Instant results

3. Compare Scenarios

Adjust CPM and view counts to model different scenarios. Click any niche in the reference table to instantly apply its average CPM.

Data-driven planning

What Is the YouTube Revenue Calculator?

The YouTube Revenue Calculator estimates how much money a YouTube channel can earn from advertising based on three inputs: views per video, CPM (cost per mille — the amount advertisers pay per 1,000 ad impressions), and the number of videos published per month. The formula is straightforward: revenue equals views multiplied by CPM divided by 1,000. The tool then projects those numbers across monthly and yearly timeframes so you can set realistic financial expectations for your channel.

CPM varies widely depending on the niche, audience geography, time of year, and ad format. A tech review channel targeting viewers in the United States might see CPMs between $4 and $8, while a gaming channel with a younger global audience might average $2 to $4. Finance and insurance content commands some of the highest CPMs — often $8 to $15 or more — because advertisers in those industries pay a premium to reach potential customers. This tool includes a CPM reference table by niche so you can pick a realistic range.

Keep in mind that these are estimates. YouTube takes a 45% cut of ad revenue before paying creators, and not every view generates an ad impression. Ad blockers, non-monetizable content, and viewer geography all reduce the effective payout. Still, having a ballpark number helps creators evaluate whether a content strategy is financially viable, compare niches, and set growth milestones with tangible revenue targets.

Key Features and Benefits

  • Revenue Per Video — Enter your average views per video and CPM to see the estimated earnings from a single video. Useful for evaluating whether a video topic is worth the production effort.
  • Monthly and Yearly Projections — Multiply per-video revenue by your publishing frequency to see projected monthly and annual income. Helps with financial planning and goal setting.
  • Revenue at Scale Table — A built-in table shows estimated revenue for 1K, 10K, 100K, and 1M views at your selected CPM. Great for visualizing how growth translates into earnings.
  • CPM Reference by Niche — A reference table lists typical CPM ranges for popular niches — tech, gaming, finance, beauty, education, and more — so you can input a realistic rate.
  • Adjustable CPM Slider — Fine-tune the CPM using a slider or direct input. Experiment with different rates to see best-case and worst-case revenue scenarios.
  • Local Calculation — All math runs in your browser. No data is sent to any server. Your channel metrics and financial projections remain private.

How to Estimate YouTube Ad Revenue

  1. 1

    Enter Your Average Views Per Video

    Type the number of views your videos typically receive. If you are a new creator, use a conservative estimate or the average from your last 10 uploads. Established channels can pull the number from YouTube Analytics.

  2. 2

    Set Your CPM Rate

    Use the slider or input field to set a CPM rate in dollars. Check the CPM reference table to find a realistic range for your niche. If you are unsure, start with $3 as a middle-ground estimate for general content.

  3. 3

    Specify Videos Per Month

    Enter how many videos you publish per month. A weekly upload schedule means 4 videos per month. Daily uploaders enter 30. This number is multiplied by per-video revenue to calculate monthly projections.

  4. 4

    Review Revenue Breakdown

    The calculator displays estimated revenue per video, per month, and per year. It also shows a table of revenue at different view counts — 1K, 10K, 100K, and 1M — so you can see how scaling your audience affects income.

  5. 5

    Compare Scenarios

    Adjust the CPM slider and view count to model different scenarios. What happens if you pivot to a higher-CPM niche? What if your average views double after improving thumbnails? Use the calculator to quantify the financial impact of strategic decisions.

Expert Tips for Maximizing YouTube Revenue

CPM is not the only metric that matters. RPM (Revenue Per Mille) is what you actually take home after YouTube's 45% cut. A $10 CPM translates to roughly $5.50 RPM. Additionally, not all views generate ad impressions — some viewers use ad blockers, some videos are flagged as not suitable for all advertisers, and some regions have very low ad inventory. A realistic rule of thumb is to expect about 40-60% of your gross CPM calculation as actual revenue.

Audience geography has a massive impact on earnings. Views from the United States, United Kingdom, Canada, and Australia command significantly higher CPMs than views from Southeast Asia, India, or Latin America. If 80% of your audience is in a low-CPM region, your effective rate may be a fraction of the niche average. YouTube Analytics shows your revenue by country — use that data to input a more accurate CPM.

Diversify beyond AdSense. The most successful YouTube creators earn more from sponsorships, affiliate links, merchandise, and memberships than from ad revenue alone. A channel with 50,000 subscribers and strong community engagement can often secure sponsorship deals worth more than months of ad revenue. Think of AdSense as a baseline, not a ceiling.

Consistency and upload frequency compound over time. A channel that uploads weekly for a year has 52 videos generating passive views and revenue. Each video is a long-term asset. The revenue calculator helps you model this compounding effect — enter your publishing frequency and project out to 12 months to see the cumulative impact of consistent content creation.

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